Content plan
30 curated ideas across 3 content pillars. Filter by pillar, funnel stage or page. HOP recommends 15 of these to go live first.
Content strategy
Every idea is tagged by what it does (pillar), who it reaches (funnel) and where it should live (page), so the monthly calendar of 15 reels is balanced instead of random.
Educational builds authority, Entertaining earns reach, Relationship builds trust in the man behind the business.
TOFU for discovery, MOFU for depth and taste, BOFU for the journey, the brand and the business.
Most ideas belong on Sid's personal page. Scent and gifting topics go out as Scentra collabs.
Strongest fit with the positioning. These go live first.
Good ideas held in the pool to slot in as the calendar needs them.
Parked for later months or a different moment.
All ideas
| # | Category | Reel Idea | Funnel | Best Page | HOP Suggestion |
|---|---|---|---|---|---|
| 1 | Educational | Dressing well as a man | TOFU | Personal | Recommended |
| 2 | Entertaining | Being a better version of yourself (health guidance) | TOFU | Personal | Consider |
| 3 | Entertaining | How to deal with situations! | TOFU | Personal | Consider |
| 4 | Entertaining | Luxury lifestyle guide | TOFU | Both | Recommended |
| 5 | Educational | How to manage a luxury brand | MOFU | Brand Page Collab | Recommended |
| 6 | Relationship | Building a brand: the journey and BTS | BOFU | Both | Recommended |
| 7 | Relationship | Finding a business partner (connecting with life) | BOFU | Personal | Consider |
| 8 | Educational | Real luxury is time, not things | TOFU | Both | Recommended |
| 9 | Educational | Old money vs new money: what actually signals luxury | TOFU | Personal | Consider |
| 10 | Educational | How a signature scent tells your story | MOFU | Brand Page Collab | Recommended |
| 11 | Educational | 3 scents every man should own: office, party, date | MOFU | Brand Page Collab | Recommended |
| 12 | Educational | What to wear to a party (and what to skip) | TOFU | Personal | Recommended |
| 13 | Entertaining | A day in my life as a business owner | TOFU | Personal | Recommended |
| 14 | Educational | Managing employees: what I got wrong early | MOFU | Personal | Consider |
| 15 | Relationship | Work-life balance is a myth: how I actually manage it | MOFU | Personal | Consider |
| 16 | Educational | The book that changed how I run my business | MOFU | Personal | Consider |
| 17 | Relationship | Fatherhood: things nobody tells you | TOFU | Personal | Recommended |
| 18 | Relationship | Saying no: how I protect family time | MOFU | Personal | Hold |
| 19 | Entertaining | Rating men's party outfits | TOFU | Personal | Hold |
| 20 | Relationship | Things men never talk about (internal struggles) | TOFU | Personal | Recommended |
| 21 | Educational | A realistic morning routine | TOFU | Personal | Hold |
| 22 | Educational | A diet that works for busy men | TOFU | Personal | Consider |
| 23 | Relationship | Date night: what a man should plan | TOFU | Personal | Consider |
| 24 | Relationship | Friendship after 30: keeping your circle | MOFU | Personal | Hold |
| 25 | Educational | 3 gifts that say more than money | MOFU | Brand Page Collab | Recommended |
| 26 | Entertaining | Behind the scenes of a Scentra shoot | BOFU | Brand Page Collab | Recommended |
| 27 | Relationship | Men ask, Sid answers (Q&A series) | MOFU | Personal | Recommended |
| 28 | Educational | The biggest business mistake that cost me | TOFU | Personal | Recommended |
| 29 | Educational | Wardrobe: budget basics vs investment pieces | MOFU | Both | Consider |
| 30 | Educational | Sunday reset: how I plan my week | TOFU | Personal | Hold |
TOFU = top of funnel (discovery) · MOFU = middle (consideration) · BOFU = bottom (conversion and brand). Talking-head pieces are shot across the two monthly shoot days, house and studio.
Everything these reels need on set is arranged by us. See the production setup on the proposal page.