Arize & Echo × Sid Vij | House of Projects

Positioning

The opportunity is bigger than "business content."

Sid Vij shouldn't become another business creator. He should become a distinctive modern Indian voice around:

BusinessLuxuryLifestyleFamilyStyleDietModern Masculinity

What does success actually look like when you're already inside the room?

The emotional territory

The world behind the success

Decisions
Responsibility
Taste
Family
Food
Business
Personal growth
Luxury
Everyday life

Instagram
Discovery · personality · visual storytelling

LinkedIn
Business perspective · authority

YouTube
Deeper storytelling · future expansion

Reference territory: founder-led personal brands + premium lifestyle storytelling + business authority. Reference examples to be finalised.

Execution system

End-to-end management. Zero content chaos.

15REELS / MONTH

12Personal, dedicated Sid Vij Reels

3Collab Reels with Scentra

Publishing rhythm — every week, no exceptions

TuesdayThursdaySaturday

5–6 HRS

Day 01 — House / Real Environment

Talking-head & direct-to-camera pieces, lifestyle scenes, kitchen / diet content, transitions, experiments. Objective: make it feel like Sid's actual world.

5–6 HRS

Day 02 — Studio

Multi-angle control, strong hooks, script-driven Reels, pattern interrupts, visual experiments. Multiple variations from one concept — never repetitive talking heads.

Content pipeline

Strategy→20+ Topic Options→Selection→Pre-Reel References→Script→Shoot Plan→Production→Edit→Approval→Posting Calendar→Tue / Thu / Sat

+ Client-supplied phone footage or Meta AI glasses content folds into the system where useful. Two dedicated shoot days per month — house & studio.

Reference reels

Reference: what we can offer.

Three references that show the standard we bring to storytelling and production.

Storytelling

Script-driven Reels with strong hooks that make it feel like Sid's actual world.

Production

Multi-angle control, pattern interrupts and visual experiments — multiple variations from one concept.

Reference Reel 01instagram.com/p/Dac-AOGhr-5

Open on Instagram ↗

Reference Reel 02instagram.com/p/DakqvG4BLKy

Open on Instagram ↗

Reference Reel 03instagram.com/reel/Dc-fX2MoDtY

Open on Instagram ↗

Production setup

On set, everything is handled.

Talking-head and lighting production is managed by our team. Whatever a script needs on the shoot day, we bring and run it. No issues, no extra asks from Sid.

Talking-head production

Direct-to-camera setups framed and lit properly, with multiple angles and variations from one concept so it never feels repetitive.

Softbox lighting

Soft, flattering key and fill light for house and studio days, so skin tones and the room look premium.

Wireless mics

Clean, clear audio wherever Sid moves, indoors or on a walking shot.

LC colourful lights

Coloured accent lighting for mood, depth and a cinematic background.

Gimbal for walking shots

Smooth, stable movement for walk-and-talk, entrances and lifestyle scenes.

And more

Any extra gear or set pieces a script needs are arranged by us.

All of it is required, arranged and run by us on both shoot days.No issues.

Content strategy

30 ideas. 15 go live first.

Every reel idea is tagged by pillar, funnel stage and page, so the monthly calendar stays balanced and every reel has a job.

3 pillars

Educational (15) builds authority. Entertaining (6) earns reach. Relationship (9) builds trust in the man behind the business.

3 funnel stages

TOFU (16) for discovery, MOFU (11) for depth and taste, BOFU (3) for the brand journey and behind the scenes.

2 pages

21 ideas for Sid's personal page, 5 as Scentra brand-page collabs, 4 that work on both.

What's included

Everything handled. One system.

Reels

Scripting, shooting, editing (up to 3 changes) & posting. Includes 1-day office/house shoot + 1-day studio shoot. 3 per week.

6 + 4

Statics & Carousels

High-quality graphics and captions. 1 each week (up to 5 images) + 2 additional on 2nd and 4th Sundays.

4×

LinkedIn posting

4 times a month, professionally curated to build authority.

Thought leadership
Company updates
Industry insights
Talent & culture
Brand positioning

Instagram management

Auto DMs, community engagement, and account curation.

Comment management
DM automation
Community building
Profile optimisation
Growth monitoring

Strategy

Monthly content strategy
Content pillars
TOFU / MOFU / BOFU planning
20+ topic ideas / month

Content

12 Sid Vij · 3 Scentra collab Reels
Scripting & creative direction
Pre-Reel references
Shoot planning

Production

2 shoot days / month
Day 1 house · Day 2 studio
Transitions & experiments
Script-specific scenes

Management

Editing & revisions
Posting calendar & publishing
Instagram management
End-to-end execution

Minimum guarantee: organic views from the initial month

250K

Proposal & commercials

Investment

₹50K+ Taxes (18%)

End-to-end social media management · Delhi/NCR shoot travel up to 25 km included

Exclusive pricing for 1 year

Payment terms

50%Advance, at the beginning of the month

50%Balance, at the end of the month

Message management₹15,000 + Taxes/mo — not included

YouTube posting & management₹10,000 + Taxes/mo — not included

Client requirements

Consistency requires availability — shoot time each month
Missed shoots re-planned so the chain never breaks
AI-training / reference content supported by the client
The system doesn't stop because one shoot day gets missed

Ground rules

The ground rules, kept beautifully simple.

Eight clear terms that keep the content system moving — structured, shared, and easy to scan.

Client availability 01

5–6 hours of dedicated availability per shoot day
Two monthly shoot days are essential to the content pipeline

Content continuity 02

Missed shoot → next month's production re-planned in advance
Consistency is maintained — content is not paused

AI content support 03

Approved voice, video & visual references for AI-assisted content
A backup system for periods when Sid cannot film

Client-supplied content 04

Phone footage, Meta AI glasses, personal & BTS clips
Used within the agreed strategy and production system

Shoot & travel 05

2 shoot days × 5–6 hrs included every month
Delhi/NCR up to 25 km included; beyond scope → discussed before production

Approvals & turnaround 06

Timely feedback keeps the calendar intact
Approval delays or missing footage may shift the publishing timeline

Scope exclusions 07

Message management — ₹15,000 + Taxes/mo (add-on)
YouTube posting & management — ₹10,000 + Taxes/mo, not in base scope

Content & creative approval 08

Executed per the agreed strategy & approved positioning
New creative directions or extra production days evaluated separately

Bottom line

Consistency is a shared responsibility.

We build the strategy, content system and execution. Sid's availability, inputs and timely approvals keep the system moving.

TueThuSat

The opportunity is bigger than "business content."

What does success actually look like when you're already inside the room?

The world behind the success

End-to-end management. Zero content chaos.

Day 01 — House / Real Environment

Day 02 — Studio

Reference: what we can offer.

Storytelling

Production

On set, everything is handled.

Talking-head production

Softbox lighting

Wireless mics

LC colourful lights

Gimbal for walking shots

And more

30 ideas. 15 go live first.

3 pillars

3 funnel stages

2 pages

Everything handled. One system.

Reels

Statics & Carousels

LinkedIn posting

Instagram management

Strategy

Content

Production

Management

Client requirements

The ground rules, kept beautifully simple.

Client availability 01

Content continuity 02

AI content support 03

Client-supplied content 04

Shoot & travel 05

Approvals & turnaround 06

Scope exclusions 07

Content & creative approval 08

Consistency is a shared responsibility.

Build the voice. Build the world. Let it echo.